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Discovering Public Relations: An Introduction to Creative and Strategic Practices by Karen Freberg

• Discovering Public Relations: An Introduction to Creative and Strategic Practices
• Karen Freberg
• Page: 400
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781544355375
• Publisher: SAGE Publications

Download Discovering Public Relations: An Introduction to Creative and Strategic Practices

Download textbooks for free torrents Discovering Public Relations: An Introduction to Creative and Strategic Practices by Karen Freberg 9781544355375 English version

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

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Discovering Public Relations : Karen Freberg : 9781544355375
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Identify your next PR strategy from Allison+Partners, a fast-growing global communications firm that believes daring creativity leads the way. They will show you how their top share best practices with participants through the identification success. Qualcomm Innovation lead Navrina Singh will provide a brief introduction.
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Waldorf education, also known as Steiner education, is based on the educational philosophy of Rudolf Steiner, the founder of Anthroposophy. Its pedagogy strives to develop pupils' intellectual, artistic, and practical skills in an integrated and holistic manner. The cultivation of pupils' imagination and creativity is a central focus. There are also a number of Waldorf- 
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An Introduction to Creative and Strategic Practices Discovering Public Relations introduces students to the field of PR in a practical, applied, 
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